Why is the California Roll So Popular? Unraveling the Success of a Sushi Staple
The California roll. A seemingly simple concoction of avocado, crab (often imitation), cucumber, and seaweed paper rolled inside out with rice. It’s a ubiquitous presence on sushi menus worldwide, a familiar favorite even for those who might shy away from more “authentic” or adventurous sushi options. But how did this unassuming roll achieve such widespread … Read more