The “Do Us a Flavor” campaign by Lays has been a highly anticipated event in the world of snacks, allowing fans to submit and vote for their favorite unique potato chip flavors. The 2020 edition of this campaign was particularly exciting, with a wide range of innovative flavors making it to the final rounds. In this article, we will delve into the world of Do Us a Flavor Lays 2020, exploring the finalists, the voting process, and what made this year’s campaign stand out.
Introduction to Do Us a Flavor
For those who may be new to the concept, the “Do Us a Flavor” campaign is an initiative by Lays where the company invites fans to submit their ideas for new, exciting flavors of potato chips. This campaign has been running for several years and has resulted in some truly unique and delicious flavors hitting the shelves. From the spicy to the savory, each year’s selection showcases the creativity and diversity of flavor preferences across the country.
The Selection Process
The process begins with a call for submissions, where anyone can suggest a flavor idea. These suggestions are then reviewed and narrowed down to a selection of finalists. In 2020, the finalist flavors were chosen based on their creativity, taste appeal, and how well they represented a specific region or cuisine. The finalist flavors were then produced on a limited scale and made available for the public to try and vote on.
Voting Mechanism
The voting mechanism for Do Us a Flavor Lays 2020 was both online and offline. Consumers could vote for their favorite flavor by visiting the Lays website, using a specific hashtag on social media, or by purchasing the flavor and using the packaging to vote. This multifaceted approach ensured that everyone had the opportunity to participate, whether they preferred digital platforms or more traditional methods.
The Finalist Flavors of 2020
The 2020 campaign saw a diverse range of flavors, each with its own unique story and inspiration. The focus was on regional flavors, highlighting the diversity of culinary traditions across different parts of the country. Let’s take a closer look at the finalist flavors that captured the hearts and taste buds of many:
- Grilled Cheese & Tomato Soup: A nostalgic flavor that combined the comforting taste of grilled cheese sandwiches with the warmth of tomato soup, evoking memories of home and comfort food.
- New York Style Pizza: For those who love the flavors of the Big Apple, this pizza-inspired flavor brought the essence of a New York-style pizza to every chip, complete with notes of melted mozzarella, tangy sauce, and various meats.
- Chicken & Waffles: Inspired by the popular brunch dish, this flavor aimed to capture the sweet and savory combination of fried chicken paired with fluffy waffles, drizzled with syrup.
Consumer Engagement
Consumer engagement was a key component of the Do Us a Flavor campaign. Lays encouraged fans not only to vote but also to share their experiences with the flavors on social media. This created a buzz around the campaign, with many fans sharing photos of themselves trying the different flavors and expressing their opinions on which one should win. Social media played a crucial role in spreading the word and building a community around the campaign.
Campaign Impact
The impact of the Do Us a Flavor campaign went beyond just introducing new flavors to the market. It also served as a platform for Lays to engage with its audience, understand consumer preferences, and promote innovation within the company. The campaign’s success can be measured by the level of engagement it generated, the sales of the limited-edition flavors, and the overall brand awareness it boosted.
Conclusion and Future Outlook
The Do Us a Flavor Lays 2020 campaign was a resounding success, showcasing the power of consumer engagement and innovation in the food industry. As we look to the future, it will be interesting to see how Lays continues to evolve the campaign, incorporating new technologies and trends to stay relevant and exciting. Whether you’re a fan of classic flavors or enjoy the thrill of trying something new, the Do Us a Flavor campaign by Lays is an event to look forward to every year, offering something for everyone and celebrating the diversity of taste and preference that makes food such a universal language.
What is the Do Us a Flavor Lays contest?
The Do Us a Flavor Lays contest is an annual competition held by Frito-Lay, the manufacturer of Lay’s potato chips, where consumers are invited to submit their unique flavor ideas for a chance to become a new, limited-edition flavor of Lay’s potato chips. The contest has been running for several years and has become a popular event among snack food enthusiasts. Each year, the company selects a few finalists from the thousands of submissions received, and then the public votes to choose the winning flavor.
The contest is not only a great way for consumers to get involved in the creation of new products but also allows Frito-Lay to tap into the creativity and preferences of their customers. By engaging with their audience and encouraging them to share their ideas, the company can gain valuable insights into current flavor trends and consumer preferences. The Do Us a Flavor Lays contest has led to the introduction of some innovative and delicious flavors over the years, and it continues to be a exciting event for both the company and the participants.
How were the flavors for the 2020 Do Us a Flavor Lays contest selected?
The flavors for the 2020 Do Us a Flavor Lays contest were selected through a rigorous process that involved reviewing thousands of submissions from consumers across the United States. The company’s team of experts, including chefs, food scientists, and marketing professionals, carefully evaluated each submission based on criteria such as creativity, taste, and feasibility. The team looked for unique and compelling flavor combinations that would appeal to a wide range of consumers and align with current flavor trends.
After narrowing down the submissions to a shortlist of potential flavors, Frito-Lay conducted consumer testing and market research to validate the appeal of each flavor. The company also considered factors such as ingredient availability, production costs, and packaging requirements to ensure that the selected flavors could be successfully manufactured and distributed. The final flavors selected for the 2020 contest were chosen based on their potential to excite and delight consumers, while also meeting the company’s quality and safety standards.
What were the finalist flavors for the 2020 Do Us a Flavor Lays contest?
The finalist flavors for the 2020 Do Us a Flavor Lays contest included a range of unique and delicious options, such as Grilled Cheese & Tomato Soup, Cheddar Bacon Mac & Cheese, and Mango Salsa. These flavors were chosen from among thousands of submissions and represented some of the most creative and appealing flavor combinations. Each of the finalist flavors was carefully crafted to evoke a specific taste experience, from the comforting warmth of grilled cheese to the spicy kick of mango salsa.
The finalist flavors were made available in stores and online, allowing consumers to try each flavor and vote for their favorite. The voting process was open for several weeks, during which time consumers could cast their votes online or through a mobile app. The flavor with the most votes at the end of the voting period was declared the winner and became a new, limited-edition flavor of Lay’s potato chips. The winning flavor was also awarded a cash prize and received significant publicity and promotion.
How can I submit my flavor idea for the Do Us a Flavor Lays contest?
To submit your flavor idea for the Do Us a Flavor Lays contest, you can visit the company’s website or social media pages during the submission period, which is typically announced in advance. You will be required to fill out an online form with your contact information, flavor idea, and a brief description of what inspired your flavor combination. You can also submit your flavor idea through a mobile app or by mail, although online submissions are usually the most convenient and preferred method.
It’s essential to carefully review the contest rules and guidelines before submitting your flavor idea to ensure that you meet the eligibility criteria and follow the required format. You should also make sure that your flavor idea is original and not already trademarked or owned by someone else. Once you have submitted your flavor idea, it will be reviewed by Frito-Lay’s team of experts, and if selected, you could become a finalist or even the winner of the contest.
What are the benefits of winning the Do Us a Flavor Lays contest?
The benefits of winning the Do Us a Flavor Lays contest are numerous and exciting. The winner receives a cash prize of $1 million, which is a life-changing amount of money for many people. In addition to the cash prize, the winner also gains significant publicity and recognition, including media appearances, interviews, and social media coverage. The winning flavor is also produced and distributed nationally, allowing the winner to see their flavor idea become a reality and enjoyed by consumers across the United States.
The winner of the Do Us a Flavor Lays contest also has the opportunity to work with Frito-Lay’s team of experts to refine and perfect their flavor idea, gaining valuable insights and experience in the snack food industry. The contest also provides a platform for winners to share their story and inspire others to pursue their passions and creativity. Overall, winning the Do Us a Flavor Lays contest can be a transformative experience that offers a unique combination of financial rewards, personal recognition, and professional growth.
Can I still try the limited-edition flavors from the 2020 Do Us a Flavor Lays contest?
While the limited-edition flavors from the 2020 Do Us a Flavor Lays contest may no longer be widely available in stores, you can still try to find them through online retailers or specialty snack food stores. Some flavors may also be available in certain regions or through Frito-Lay’s website, although availability and distribution may vary. If you’re interested in trying a specific flavor, you can check with local retailers or online sellers to see if they still have stock or can special order it for you.
In some cases, Frito-Lay may also re-release limited-edition flavors from previous contests, either permanently or for a limited time, based on consumer demand and sales data. You can follow the company’s social media accounts or sign up for their newsletter to stay informed about new flavor releases, promotions, and contests. Additionally, you can also consider purchasing variety packs or sampler packs that may include a selection of limited-edition flavors, including those from the 2020 Do Us a Flavor Lays contest.